Bauducco, the world's largest panettone manufacturer and one of the largest baked goods producers in South America – present in over 50 countries – underwent a significant rebranding of its visual identity, the first in the past 30 years. Through a new positioning, all visual assets of the brand and its sub-brands were reviewed to create a consistent and connected communication with the new generations. Furthermore, the visual design of all packaging was completely revised for improvements in consistency and visual impact, enhancing the navigation between products and flavors and emphasizing appetite appeal.
CREDITS
Creative Direction
Cris Inoue
Project Coordinator
Erick Fugii, Rodrigo Gondim
Verbal Language
Vivi Kanô
Design
Tauana Fernandes, Rodrigo Gondim, João Costa Henrique Lucio, Bianca Victorino, Túlio Pinto, Mariana Rena
3D Mockups
Rodrigo Gondim
Copy
Gabriela Locateli
Still Image
Ricardo De Vicq
Illustration
We Ilustra e Metaphore GmbH
Type
PPR Work Studio
Type Consulting
Leopoldo Leal, Fred Dietzsch, Fabio Haag, Ana Laydner
Strategy
Solange Ricoy
