For over 20 years, our partnership with Natura has been deeply connected to Ekos. From the very beginning, we were responsible for translating the strength of the Amazon into design and strategy. The new redesign repositions Ekos in the Brazilian and Latin American markets, unveiling the “Extraordinary Habitual”, the power of turning daily gestures into sensory rituals. From identity to packaging system, we crafted a language that blends sophistication, performance, and culture.
CREDITS
Creative Direction
Júlia Liberati and Luis Alberto Freitas
Design Manager
Rodrigo Gondim. Hudson Girundi
Design
Rodrigo Gondim, Hudson Girundi, Dan Mesquita, Anna Fonseca
Copywriting
Dani Varanda and Thayse Tsuruyama
Business/Account
Ulli Ferrari, Paula Chagas, Cristine Sech, Vitória Matturo, Vanessa Kung
Production
Emannuel Zanoni, Valeria Forte, Paola Rodrigues and Davi Marques
Production Company
Gazpacho Produções
Stylist
João Victor Borges de Amorim
Photographer (Casting)
Hick Duarte
Photography (Still)
João Ávila
Makeup Artist
Jake Falchi
Models
Aya Sholstens, Cinthia Santos, Martina Schneider, Rafaela Frederick
