Xandô

YEAR 2023

IN THIS JOB I WAS A GRAPHIC DESIGNER & 3D ARTIST

Xandô is a national company that operates in the dairy segment and is recognized by the market. Its products are in the categories of milk, cream, fresh Minas cheese, and fresh and natural juices. If you live in São Paulo you probably saw it in a supermarket. The new packaging represents a brand with a wide reach, a family heart, and a strong emotional appeal. Based on its tradition, we went to Fazenda Colorado, the beginning of everything, to find a graphic solution inspired by the brand's history and invite people to delve deeply into this story and its authors.

CREDITS

Creative Direction
Luca Bacchiocchi

Design Coordinator
Louise Haas

Design
Rodrigo Gondim, Carol Ohashi

3D Mockups
Rodrigo Gondim

Content
Gabriela Locatelli