Leão

Leão is a company within Coca-Cola Brazil system, with over 120 years of experience in Brazilian market. It is a category leader in the Ready-To-Drink tea segment and a market reference for solutions and consumption options that promote care and well-being. Looking forward to embrace its Brazilian roots, Leão's visual identity has inspiration from the vibrant and democratic nature of the traditional “feira livre” (street market). The design reimagines the brand’s packaging with renewed colors, a custom typography, motion design system and patterns inspired by elements found in this iconic Brazilian event. This transformation amplifies Leão's national identity while preserving its iconic brand assets, ensuring a strong connection with diverse consumers across the country.