Avon Lov U

Avon Lov|U is Avon's new fragrance, which approaches love in an innovative and contemporary way. The bottle design, based on reinventing the classic heart icon, symbolizes a complete love — not idealized as "halves." The shape's two ellipses come together during handling, revealing Avon Lov|U's living icon. This customization flexibility enables product variants and relaunches, while conveying a powerful, differentiating message for the brand. The solution is also economically viable, leveraging an existing cap already available within Avon's ecosystem.