Trillia was born from the merger of five companies into a new business dedicated to data intelligence. In a market where the discourse around data has become standard, the move was not simply about consolidating operations, but about clearly defining what this new company would actually deliver to the market. The graphic solution was to find the data hidden between the data (the cross that hides in the counterspace of a dot grid) and transform that secondary visual information on the main symbol of a brand that specializes in data intelligence.
CREDITS
Business
Bianca Cruz, Cristhiane Soares, Letícia Magalhães, Ulli Ferrari
Strategy
Amanda Gebara, Lorena Castellan
Creative Direction
Beto Biscesto
Design Manager
Rodrigo Gondim
Design
Adson Rodrigues, Dan Mesquita, Lukas Araujo, Marcelo Siqueira, Rodrigo Gondim
Creative Programming
Marlus Araújo
Naming & Verbal Identity
Ana Cunha, Camilla Coss
Assets and Brand Applications
Amanda Salles, Gabriela Cavalcanti, Valentina Brenner
Revision
Ana Mendes
Final Art
André Gelabert, David Marques
Production
Emannuel Zanoni, Paola Rodrigues
Typography Partner
Plau Design
Comm & Mkt & Tátil Brand
Bruno Cesar, Luiza Magalhães, Marcelo Cândido
