"Capitosa" means stubborn, hot-headed — the kind of thing that goes to your head, like a beer stronger than it lets on. A craft brewery with northeastern Brazilian soul and zero interest in blending in, obsessed with language and the senses as much as the beer itself. We designed the whole identity to match that attitude: welcoming to every beer lover, allergic to compromise — strategy, look and feel, and a packaging line ranging from the classics to the gloriously experimental.
CREDITS
Creative Direction
Rodrigo Gondim, Rebeca Prado e Juvenal Joaquim
Design
Lívia Perdigão, Zé Victor, Matheus Costa, Lorena Araújo e André Carvalho
Illustration
Zé Victor e Lorena Araújo
Photography
Jooão Studio
3D
Rodrigo Gondim e Matheus Costa
Architecture
PORO Arquitetura