Aura Alba was born as another project in the long partnership of more than 20 years between Tátil and Natura - a relationship built on depth and presence, which is renewed with each new challenge. This time, the provocation was to design the bottle of a new fragrance with a double intention: to introduce the world to an ingredient never before seen in perfumery and to reactivate, in a subtle way, a founding gesture of the brand.
CREDITS
Creative Direction
Fred Gelli, Ricardo Bezerra, Luís Alberto Biscesto Freitas, Patricia Clarkson, Dandara Almeida, Julia Liberati
Design Manager
Rodrigo Gondim, Carolina Pinheiro
Design
Anna Fonseca, Eliane Satsuki, Rodrigo Gondim, Arthur Figueiredo, Paulo Ferreira, Carolina Pinheiro, Thalita Campbell, Gustavo Crivellari, Gabriel Kalani, Mariana Hermeto
Internal Production
Paola Rodrigues, Emanuel Zanoni
3D and Product Design
Paulo Ferreira, Arthur Figueiredo
Production
Gazpacho Produções
Production and Photography
João Ávilla
Copywriting
Daniela Varanda
Business
Ulliana Ferrari, Paula Chagas, Luiz Fernando Tranquillini
Comm & Mkt & Tátil Brand
Luiza Magalhães, Marcelo Cândido
Client
Cláudia Pinheiro, Bruna Seve Patkó, Isabela Raschle, Nathalia Martinez
Casting
Take Uchis
Styling
Pedro Sales
Makeup
Mari Kato
Set Design
Yuri Godoy
