B3 occupies a singular place in the Brazilian imaginary: it is present in the flows that move the country, connecting companies, people and sectors that transform every day. Its identity, however, carried a note of containment — an expression that remained static while Brazil and the business itself advanced in new directions. As we revisited this language, we sought an expression capable of accompanying the movement of the country — an identity that adjusts to time, to the stories, and to the multiple contexts that intersect B3.
CREDITS
Client
B3
Business
Bianca Cruz, Letícia Magalhães, Cristhiane Soares
Strategy
Amanda Gebara, Letícia Magalhães
Creative Director
Beto Biscesto
Design Manager
Rodrigo Gondim
Design
Marcelo Siqueira, Rodrigo Gondim, Lukas Araujo, Carlos Teles, Ted Oliver, Adson Rodrigues
Content
Ana Cunha, Camilla Coss
Proofreading
Ana Mendes
Final Art
David Marques
Production
Emannuel Zanoni
Typography Partner
Plau Design
Comm & Mkt & Tátil Brand
Bruno Cesar, Luiza Magalhães, Marcelo Cândido
