Natura Naturé’s relaunch reimagined the brand’s identity through an immersive experience of “brincar livre na natureza” (free play in nature). Inspired by the theory of loose parts, the redesign transformed packaging into stackable totems, integrating characters shaped by natural elements. The new visual language replaced traditional packshots with narrative-driven photography, turning packaging into an interactive storytelling medium that fosters creativity, strengthens brand positioning, and deepens children's connection with nature.
CREDITS
Creative Direction, Design
Luca Bacchiocchi
Creative Direction, Copy
Vivi Kanô
Copywriting
Vivi Kanô, Gabi Locatelli, Catharina Rocha
Design
Luca Bacchiocchi, Erick Fugii, Rodrigo Gondim, Bianca Victorino, Carol Ohashi, Will Girundi, Namie Arakawa, Heitor Gois, Thayna Brito, Alexandre Opipari, Julia Gontier
Video Case
Arthur Moura
Production Company
The Box
Photography
Bruna Castanheira
Still Photography
Thiago Justo
3D Concept
Rodrigo Gondim
3D Modeling
Rafa Mota, Silvio Malaguti
3D Animation
Rafael Mello, Lucas Mori Flores
